Sunday, April 17, 2011

Nobody “Likes” Vegas

So this weekend I went to Las Vegas for my friend’s wedding.  As much as I hate attending destination wedding, I was willing to put aside my protesting and hop on a plane to sin city, just this once (I hope you caught the sarcasm, I love Vegas.)  As I’m walking down the strip debating if the shoes I decided to wear where such a great idea, I notice something.  Actually, I didn’t notice something.  No signs of social media.  No hotels where asking you to follow them on Facebook or Twitter.  None of the restaurants had any Foursquare deals like, “First check in gets you have off appetizers!”  This got me thinking a little about who is using social media.  What do people make of organizations who’s social media presence is, “meh.”

Before leaving for Vegas, I took $200 out of my bank account and told myself, “This is the most I can lose playing games without feeling absolutely terrible about myself.”  Mission accomplished, and at an amazing speed no less!  As proven by my hearty donation to the city’s casinos, I’m pretty confident Las Vegas is booming in the economic department.  Does that mean they don’t need anyone to “like” them from a social media perspective?

Plenty of corporate giants have graced us with their presence on Twitter and Facebook to connect with their consumers.  Why doesn’t Vegas want to connect with their market?

The experience of winning and losing money is so personal.  On my first trip to Vegas I won big at a craps table.  I remembered the exact outfit and table where I won. As soon as I arrived, I decided to wear the same outfit and go to the same table that treated me so well on my first visit and test my luck.  I wonder if there is a way to tap into that personal, and often very superstitious, experience and use it for social media purposes.

As if the city of Las Vegas needs any help with anything, they stole my money!  I just thought it was interesting that I had trouble finding any way to connect with them other than offering them my precious savings.  It does bring up the point that superstition has a lot to do with how people act.  How do we tap into this?  This is something I’ll be looking into.....

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